ABOUT US

SO DESIGN OFFERS EXPERIENCE, STRATEGIC INSIGHT AND WORLD CLASS DESIGN Our Melbourne Studio is located at 370 St. Kilda Road, near the corner of Park Street.
Our passion is helping brands to define and express themselves. Our services include category and brand auditing, analysis, strategic brand positioning, brand identity, new product development, brand communication, packaging design and property marketing. The So Design Studio is located in Melbourne, Australia and our sister Design Agency - Purple Asia is based in Ho Chi Minh City, Vietnam. Together we develop branding, packaging and communications for clients within Australia and South East Asia.
Your brand platform is the essence of what your business delivers. Built right it will help you launch new products and continuously redefine your relationship with consumers. Your brand is the compass that identifies new directions for growth, differentiates you in a crowded market and sets you up for long term success. We help brands achieve consistent growth, be stronger, better, brighter and earn the love and respect of consumers.
SOCIAL
ADDRESS Suite 417, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
 © SO DESIGN AND BRANDING PTY LTD 2018 - ALL RIGHTS RESERVED

MEET THE TEAM

WE COMBINE THE POWER OF TALENT AND EXPERIENCE WITH GREAT PROCESS, TO DELIVER RESULTS
MARC GOUGH DIRECTOR, SO DESIGN (MELBOURNE) Marc has over 30 years experience in Marketing working with multi- national clients spanning from FMCG through to corporate and commercial entities. Marc’s tenure in strategic marketing roles in companies such as Kellogg Australia, Burger King Corporation & Woolworths Australia, and fantastic client experience, have been the driving force behind his career. Marc has a B.Bus. Marketing from Monash University and has worked with many clients, including:
MATT MILLARD DIRECTOR, PURPLE ASIA (VIETNAM) Matt is our Lifestyle Brand specialist and our partner in Asia. He has over 20 years experience with a range of premium lifestyle, FMCG and property based, multi-national clients. Matt has a proven track record of managing strategic brand based projects and delivering exceptional outcomes on time and on budget. His experiences in Vietnam and more broadly across Asia drive a team with unique strengths in branding, packaging and communication. Matt and Marc have been partners in Purple Asia for over 10 years. 

A DISCIPLINED PROCESS

DESIGNED TO HELP US WORK TOGETHER TO DRIVE RESULTS*
*© So Design and Branding Pty Ltd 2018. To be read in conjunction with the agreed Scope of Work and Cost Estimate. Services are costed individually. Clients may buy some or all of our services .
We help companies:
1. Identify brand opportunities 2. Develop a platform for growth 3. Create and manage brand assets 4. Enrol stakeholders in the strategy
brandNEW New Product Development NPD We help you identify and scope new opportunities, create and package new products, services and concepts
brandID Brand Identity and Visual Language Develop a system of branding, packaging and communications that builds the desired brand equity
brandEQ Identification of Potential Brand Equities Through visioning, brand architecture and proprietary planning tools, we help you create clearly defined brand equities
brandUX User Experience Consulting Designing user experiences that build brand engagement and increase brand advocacy
brandCMS Content Creation Strategy and Management Development of a content strategy by channel and a management plan for ongoing development of content
brandHR Team Engagement Training and engagement with key internal stakeholders to enrol them  in the new brand strategy
brandPRO Production and Management of Brand Assets Control the rollout of the new brand identity through development of brand guidelines. Develop and support the implementation of a centralised digital asset management system.
brandIQ Audits, Research and Analysis We undertake intelligence gathering, category audits, research and analysis to help uncover insights and opportunities for your brand
Our passion is helping brands to define and express themselves. Our services include category and brand auditing, analysis, strategic brand positioning, brand identity, new product development, brand communication, packaging design and property marketing. The So Design Studio is located in Melbourne, Australia and our sister Design Agency - Purple Asia is based in Ho Chi Minh City, Vietnam. Together we develop branding, packaging and communications for clients within Australia and South East Asia.

MEET THE TEAM

WE COMBINE THE POWER OF TALENT AND EXPERIENCE WITH GREAT PROCESS, TO DELIVER RESULTS
MARC GOUGH DIRECTOR, SO DESIGN (MELBOURNE) Marc has over 30 years experience in Marketing working with multi-national clients spanning from FMCG through to corporate and commercial entities. Marc’s tenure in strategic marketing roles in companies such as Kellogg Australia, Burger King Corporation & Woolworths Australia, and fantastic client experience, have been the driving force behind his career. Marc has a B.Bus. Marketing from Monash University and has worked with many clients, including:
MATT MILLARD DIRECTOR, PURPLE ASIA (VIETNAM) Matt is our Lifestyle Brand specialist and our partner in Asia. He has over 20 years experience with a range of premium lifestyle, FMCG and property based, multi-national clients. Matt has a proven track record of managing strategic brand based projects and delivering exceptional outcomes on time and on budget. His experiences in Vietnam and more broadly across Asia drive a team with unique strengths in branding, packaging and communication. Matt and Marc have been partners in Purple Asia for over 10 years. 
CHRIS TANTRA GRAPHIC DESIGNER Chris has more than six years experience in Graphic Design, working across a range of mediums including digital, print and packaging. He excels in implementing creative concepts and providing strategic insight from a design perspective. Chris has a Bachelor of Arts in Graphic Design from Curtin University and has worked across a broad range of clients including: 
RACHAEL WILLIAMS ACCOUNT DIRECTOR Rachael has more than six years experience working in corporate B2B Account Management predominantly focused on managing the delivery of existing and creation of new services for clients across the commercial, private and local government sectors. Rachael’s specialties are in building and managing project outcomes that are delivered on time and to budget, resulting in engaged and satisfied stakeholders.  Rachael has a B.Bus Marketing from Swinburne University and has worked with clients including:
SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
Your brand platform is the essence of what your business delivers. Built right it will help you launch new products and continuously redefine your relationship with consumers. Your brand is the compass that identifies new directions for growth, differentiates you in a crowded market and sets you up for long term success. We help brands achieve consistent growth, be stronger, better, brighter and earn the love and respect of consumers.
 Collectively we have over 75 years of real world experience,  in creating and building brands.   

ABOUT US

SO DESIGN OFFERS EXPERIENCE, STRATEGIC INSIGHT AND WORLD CLASS DESIGN Our Melbourne Studio is located at 370 St. Kilda Road, near the corner of Park Street.
G+ GIVING BACK TO OUR COMMUNITY