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ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
 DESIGNED, BUILT, HOSTED & COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED

AEROPLANE JELLY

DESIGN PROJECTS - BRAND IDENTITY, PACKAGING DESIGN AND NEW PRODUCT DEVELOPMENT

Aeroplane Jelly - Brand identity

As market leader in the jelly category and as an iconic almost 100 year old brand, the Aeroplane identity is a property that must be handled with care. The Aeroplane brand identity is one we are most proud of

Aeroplane Jelly - Packaging Design

Small spaces demand careful consideration of communication hierarchy and strategic use of colour and typography to create impact on shelf. Aeroplane is market leader in jelly.

Aeroplane - Toppings

Part of the move beyond jelly for Aeroplane is to extend all the way to the freezer with a range of delicious ice cream toppings. The packaging sells the ice cream topping concept and its secondary use in milkshakes.

Aeroplane Jelly - Brand identity

As market leader in the jelly category and as an iconic almost 100 year old brand, the Aeroplane identity is a property that must be handled with care. The Aeroplane brand identity is one we are most proud of

Aeroplane - Toppings

Part of the move beyond jelly for Aeroplane is to extend all the way to the freezer with a range of delicious ice cream toppings. The packaging sells the ice cream topping concept and its secondary use in milkshakes.

Nellie loves Aeroplane Jelly

Especially when it’s Aeroplane Jelly made with Dairy goodness! One of the big differences between brands is personality, and adding that sense of fun for Aeroplane Jelly is a key to helping make the brand great.

Aeroplane - Sweet Treats Ice Cream

Aeroplane is helping grow the dessert category by introducing a fun ‘make at home ice cream’ range. The packaging design clearly communicates the ‘ice cream’, and ‘fun to make’ concepts.
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Aeroplane Jelly - Packaging Design Small spaces demand careful consideration of communication hierarchy and strategic use of colour and typography to create impact on shelf. Aeroplane is market leader in jelly - by design! Aeroplane - Toppings Part of the move beyond jelly for Aeroplane is to extend all the way to the freezer with a range of delicious ice cream toppings. The packaging sells the ice cream topping concept and its secondary use in milkshakes. Aeroplane - Sweet Treats One of the challenges of market leadership is to expand your relationship with consumers beyond your traditional stronghold. We have worked successfully with Aeroplane to move the brand beyond Jelly and into the broader dessert category.

Nellie loves Aeroplane Jelly

Especially when it’s Aeroplane Jelly made with Dairy goodness! One of the big differences between brands is personality, and adding that sense of fun for Aeroplane Jelly is a key to helping make the brand great.
Aeroplane - Sweet Treats Ice Cream Aeroplane is helping grow the dessert category by introducing a fun ‘make at home ice cream’ range. The packaging design clearly communicates the ‘ice cream’, and ‘fun to make’ concepts.
SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
Aeroplane Jelly - Brand identity As market leader in the jelly category and as an iconic almost 100 year old brand, the Aeroplane identity is a property that must be handled with care. The Aeroplane brand identity is one we are most proud of.

AEROPLANE JELLY

DESIGN PROJECTS - BRAND IDENTITY,

PACKAGING DESIGN AND NEW PRODUCT

DEVELOPMENT

G+ GIVING BACK TO OUR COMMUNITY