Packaging Design Secrets

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Great businesses understand that packaging design is one of the most underrated processes in marketing. As a result they invest in packaging design to drive sales and as a brand positioning tool which sets them apart from competitors, without adding overhead to their business. When we design packaging we are creating a multi-sensory experience – to evoke an emotional response with business outcomes: driving product trial creating a positive Customer Experience maximising product profitability The 7 Measures of Great Packaging Design: Shelf impact appropriate to the product category and channel Fit for brand in terms of tone, styling and symbolism Structured and prioritised Consumer Value Proposition with supports Ease of product usage and easy to understand product usage information Durability with minimised cost and environmental impact Clear and comprehensive consumer legal informationRead more

How Branding & CSR go hand in hand

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Corporate Social Responsibility has become a key facet of business operations, especially in the last 10 years. It’s increasingly becoming important though, not just as a function of business but as a function of marketing. Aside from being a model of thinking which businesses employ in contributing to and supporting their local community, corporate socialRead more

3 Tech Tools for Productivity

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Momentum: Momentum is a browser plug-in that provides a customised dashboard on your new tab page. It shows breathtakingly beautiful pictures, allows you to set personal goals, prioritise and get inspired. Post-it Plus: Post-it Plus is a free app for apple devices that allows you to manage paper Post-it notes digitally. Capture all your postRead more

Developing Great Calls To Action

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Calls to action are just that, a call to your audience to act now- an instruction designed to provoke a reaction, action or response. A lot of time is spent making the argument for why a consumer should choose you, why they should partner with you, or why they should buy your product. Making the argument wellRead more

Why Brand Influencer Programs are important

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There are a wealth of benefits that can be gained from setting up brand influencer programs such as: costs savings versus traditional marketing approaches the ability to build trust faster through brand evangelists extended reach versus traditional marketing approaches increased credibility In order to set up and maintain a brand influencer program the process mustRead more

The benefits of Agile Marketing

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  Agile Marketing tactics are responsive, fast paced and designed to keep marketers hitting sixes in a fast paced, multi channel world. Agile strategies drive processes that allow marketers to be adaptive, iterative, data driven and customer focused.With the incredibly quick change of pace in customer needs, agile marketers who can employ these tactics effectively will outshineRead more

Theory of Influence in Social Marketing

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Robert Cialdini; renowned psychologist and teacher, has written a number of works across his groundbreaking six ‘principles of influence’. In his book ‘Influence, the psychology of persuasion’ – Although originally written in 1984 – long before social media would take off, Cialdini showed some real insight into what makes marketing through social media channels so successful: 1.Reciprocity – “PeopleRead more

How do you know if your business needs an App?

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One of the great questions small to medium businesses are faced with these days is whether or not to develop an app? The cost of App development is far less prohibitive than it used to be and an app is a great asset, but it’s important to ensure that it will deliver better functionality andRead more

Purpose rather than Product

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  Building a brand is always an ongoing process. Whether you’re starting a new business, launching a new product, creating a new market or trying to disrupt an existing market, it takes both time and careful planning. The act of creating the type of relationship where consumers will include your brand in their consideration set isRead more

Twitterquette

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The fun of twitter is supposed to be that it challenges users to share news, insight and inspiration in 140 characters or less – the resulting tweets are often insightful and witty. So what’s the difference between a tweet and the aforementioned  twatter and what can twitter users do to ensure they get the right kindRead more

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