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ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
 DESIGNED, BUILT, HOSTED & COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED

CLEANTEQ

DESIGN PROJECTS - BRAND STRATEGY, BRAND IDENTITY, WEBSITE, SIGNAGE AND COMMUNICATIONS

CleanTeQ - Brand identity

ASX traded companies have a responsibility to clearly communicate their point of difference and reason for existence through everything they do. When we met CleanTeQ they were in need of a sharper brand strategy and positioning which we delivered along with a new brand identity and marketing materials.

CleanTeQ - Brand Strategy

CleanTeQ is a great Australian technology company, helping miners and utilities minimise environmental impact. Our strategy identified two distinct target audiences for sales, who needed to jointly agree to implement any new technology - the ‘Suits’ and the ‘Site Workers’. Separately there are a further two target audiences who influence investment in a Public Company - ‘Commentators’ like journalists and anlysts, and ‘Investors’ themselves. We captured our approaches to these diverse groups in a comprehensive Brand  Style Guide along with an explanation of our new identity and implementation guidelines for each target audience.

CleanTeQ - Branding and identity

The CleanTeQ positioning line we developed uses two words to clearly communicate and explain the meaning behind the company name. “Environmental Innovation”. Expressed with the name as: Clean Environmental (in green), TeQ Innovation (in black). This has helped align all of our internal and external messaging and allows even a first contact to clearly communicate the field that CleanTeQ works in. Our Corporate Identity design brings this to life and uses green predominantly to retain and environmental focus.

CleanTeQ - Presentation Materials

As Technologists the CleanTeQ team can sometimes focus on explaining their technology and forget to commmunicate their ‘reasons to believe’ which in this case are captured through a co-ordinated presentation backdrop which is used for Trade Missions and Exhibitions and which clearly highlights a major project on the curved backdrop.
G+ GIVING BACK TO OUR COMMUNITY
CleanTeQ - Brand Strategy CleanTeQ is a great Australian technology company, helping miners and utilities minimise environmental impact. Our strategy identified two distinct target audiences for sales, who needed to jointly agree to implement any new technology - the ‘Suits’ and the ‘Site Workers’. Separately there are a further two target audiences who influence investment in a Public Company - ‘Commentators’ like journalists and anlysts, and ‘Investors’ themselves. We captured our approaches to these diverse groups in a comprehensive Brand  Style Guide along with an explanation of our new identity and implementation guidelines for each target audience. CleanTeQ - Brand identity ASX traded companies have a responsibility to clearly communicate their point of difference and reason for existence through everything they do. When we met CleanTeQ they were in need of a sharper brand strategy and positioning which we delivered along with a new brand identity and marketing materials.

CleanTeQ - Presentation Materials

As Technologists the CleanTeQ team can sometimes focus on explaining their technology and forget to commmunicate their ‘reasons to believe’ which in this case are captured through a co-ordinated presentation backdrop which is used for Trade Missions and Exhibitions and which clearly highlights a major project on the curved backdrop.
CleanTeQ - Branding and identity The CleanTeQ positioning line we developed uses two words to clearly communicate and explain the meaning behind the company name. “Environmental Innovation”. Expressed with the name as: Clean Environmental (in green), TeQ Innovation (in black). This has helped align all of our internal and external messaging and allows even a first contact to clearly communicate the field that CleanTeQ works in. Our Corporate Identity design brings this to life and uses green predominantly to retain and environmental focus.
SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au

CLEANTEQ

DESIGN PROJECTS - BRAND STRATEGY,

BRAND IDENTITY, WEBSITE, SIGNAGE

AND COMMUNICATIONS

G+ GIVING BACK TO OUR COMMUNITY