SOCIAL
ADDRESS
Suite 104, 370 St. Kilda Rd.
Melbourne VIC 3004
Australia
DESIGNED, BUILT, HOSTED & COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
DESIGN & MARKETING FOR LOCAL GOVERNMENT
BRANDING, COMMUNICATIONS, PUBLICATIONS, NEWSLETTERS, REPORTS, DOCUMENTS, ADVERTISING,
SIGNAGE, LEAFLETS & MARKETING MATERIALS - PRINT AND DIGITAL
Our Dedicated Local Government Account Director -
Rachael Williams, is always excited to work with you.
Your brand is a conversation that can be expanded in ways that go beyond
communications and delivery of services to create even deeper connections
with your ratepayers, customers, staff members, government and all of the
stakeholders you need to consider.
We create, build and manage brands for some of Australia’s most respected
companies - like Australia Post, ASX listed companies and multi-national
companies. We would love the opportunity to work with you to help your
brand earn the love and respect of stakeholders through strategy, creativity,
consistency, values and authenticity that shine through at every point of
brand contact.
Your brand can be the platform to create unity around goals, to share a
sense of identity and common purpose and to achieve lasting and
meaningful outcomes for everyone as you strive to create a legacy of great
work for your community.
Here are some examples of our work and we would appreciate the
opportunity to show you more in person.
RACHAEL WILLIAMS
ACCOUNT DIRECTOR
Rachael has more than six years experience working in corporate
B2B Account Management predominantly focused on managing
the delivery of existing and creation of new services for
clients across the commercial, private and local government
sectors. Rachael’s specialties are in building and managing project
outcomes that are delivered on time and to budget, resulting in
engaged and satisfied stakeholders.
Rachael has a B.Bus Marketing from
Swinburne University
and has worked with clients including:
Pura Milk - Brand Identity
We developed the PURA Milk brand identity and
environmental branding. A feature of the urban
landscape across Victoria. See more.
Australia Post - Travel
We work with Australia Post on products as
diverse as International Parcels, Insurances,
Postpak and Credit Cards, plus we design
booklets, leaflets, brand guidelines, packaging
and communications. See more.
Australia Post - Retail POS
Automated customer service is now an accepted
component of how we provide support and
interaction with customers. Simple, clear
communication can make these services a
productive and positive brand experience for
everyone. See more.
Australia Post - Booklets
Australia Post plays host to a diverse range of
services on behalf of a wide range of
government and non-government
organisations. We designed the brochure ‘look
and feel’ for Australia Post and developed Style
Guides to make it easy for others to design
theirs. See more.
McCormick - Publications
We have added our passion for branding to
McCormick (the global leader in the herb and
spice market) in communication design for over
17 years. See more.
Maxteq - Branding
Maxteq is a great example of how we are able to
help a new business develop a unique strategy,
brand name, identity and communication plan.
The website we developed for Maxteq is
regarded as one of the best in the printing
industry - specifically targeting B to B
opportunities. See more.
Maxteq - Marketing
Maxteq marketing communications are largely
digital with website, CRM system and electronic
direct mail all part of the campaign. Print
advertising in trade magazines and regular
newsletters to clients and potential clients, plus
trade shows, complete the mix. See more.
Cadbury
Many of Australia’s best loved brands
communicate with consumers solely through
their packaging. We have worked with Cadbury
to create some of the most successful packaging
design in Australia. See more.
Manuals and Reports
Creating sets of documents that help a team
work to a common plan and execute in a
consistent manner is something we understand.
Working with ditial printing and hand assembly
keeps costs down and enables a high quality
professional finish.
Australia Post - Stationery
Functional stationery that is clear and simple to
use, ‘on brand’ and ‘on message’ is an essential
consideration for all organisations that adhere to
strict processes and need organised information
to do their jobs. We design stationery for use
across the Australia Post network. See more.
CleanTeQ - Brand Identity
CleanTeQ is a great Australian technology
company, helping miners and utilities minimise
environmental impact. When we met they were in
need of a sharper brand strategy and positioning
which we delivered along with a new brand
identity and marketing materials. See more.
Merchandising
Travel merchandising that takes advantage of
the Australia Post queuing system to offer travel
products associated with Passport Applications.
Your brand is your biggest asset. The power of the story you tell about who you are
and what you are trying to do. The values you share and the connections you create, build
the foundation that enables you to get things done with the support of all stakeholders.
PLEASE CALL RACHAEL ON 9380 7764 - TO ACCESS THE SPECIAL MAV HOURLY RATE AND UP TO 10% DISCOUNT STRUCTURE*
*TERMS AND CONDITIONS APPLY