SOCIAL
ADDRESS Suite 417, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
 © SO DESIGN AND BRANDING PTY LTD 2018 - ALL RIGHTS RESERVED

MOJO

DESIGN PROJECTS - BRAND STRATEGY, BRAND IDENTITY, PACKAGING DESIGN, COMMUNICATIONS & ECOMMERCE

MOJO - Brand Creation

We developed a master brand strategy for MOJO as a new brand of affordable casual furniture for Australian families. From foam filled lounge chairs that can be used indoors or outdoors, to cusions for outdoor furniture, MOJO helps everyone relax and ‘enjoy the moment’.

MOJO - Brand personality

Creating an aspirational lifestyle and capturing it through a photoshoot completed with Photographer Chris Dale, enabled us to strike exactly the right tone for the MOJO brand - fashionable, relaxed and contemporary. MOJO is now a strong and growing National brand.

MOJO - Brand Creation

We developed a master brand strategy for MOJO as a new brand of affordable casual furniture for Australian families. From foam filled lounge chairs that can be used indoors or outdoors, to cusions for outdoor furniture, MOJO helps everyone relax and ‘enjoy the moment’.

MOJO - Brand personality

Creating an aspirational lifestyle and capturing it through a photoshoot completed with Photographer Chris Dale, enabled us to strike exactly the right tone for the MOJO brand - fashionable, relaxed and contemporary. MOJO is now a strong and growing National brand.
MOJO - Brand personality Creating an aspirational lifestyle and capturing it through a photoshoot completed with Photographer Chris Dale, enabled us to strike exactly the right tone for the MOJO brand - fashionable, relaxed and contemporary. MOJO is now a strong and growing National brand. MOJO - Brand Creation We developed a master brand strategy for MOJO as a new brand of affordable casual furniture for Australian families. From foam filled lounge chairs that can be used indoors or outdoors, to cusions for outdoor furniture, MOJO helps everyone relax and ‘enjoy the moment’. MOJO - Avoiding being ‘Niched’ The MOJO range includes pet furniture and Mini Me furniture for children. A key consideration in this regard was to avoid positioning the range against these niches and to remain focused on the aspirational lifestyle image of the brand. Hence the use of props like the iPad and the stylish garment selection to ensure a contemporary feel.
SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au

MOJO

DESIGN PROJECTS - BRAND STRATEGY,

BRAND IDENTITY, PACKAGING DESIGN,

COMMUNICATIONS & ECOMMERCE

MOJO - Ecommerce MOJO products are sold both at retail and online. Creating imagery for the website is a key component of planning for the digital asset management of the brand. The website is built using WordPress as the CMS and PayPal for transactions and cart technology. www.mojobrand.com.au G+ GIVING BACK TO OUR COMMUNITY