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MOJO
DESIGN PROJECTS - BRAND STRATEGY, BRAND IDENTITY, PACKAGING DESIGN, COMMUNICATIONS & ECOMMERCE
MOJO - Brand Creation
We developed a master brand strategy for MOJO as a new brand of
affordable casual furniture for Australian families. From foam filled
lounge chairs that can be used indoors or outdoors, to cusions for
outdoor furniture, MOJO helps everyone relax and ‘enjoy the moment’.
MOJO - Brand personality
Creating an aspirational lifestyle and capturing it through a photoshoot
completed with Photographer Chris Dale, enabled us to strike exactly
the right tone for the MOJO brand - fashionable, relaxed and
contemporary. MOJO is now a strong and growing National brand.
MOJO - Brand Creation
We developed a master brand strategy for MOJO as a new brand of
affordable casual furniture for Australian families. From foam filled
lounge chairs that can be used indoors or outdoors, to cusions for
outdoor furniture, MOJO helps everyone relax and ‘enjoy the moment’.
MOJO - Brand personality
Creating an aspirational lifestyle and capturing it through a photoshoot
completed with Photographer Chris Dale, enabled us to strike exactly
the right tone for the MOJO brand - fashionable, relaxed and
contemporary. MOJO is now a strong and growing National brand.