DESIGN PROJECTS - BRAND STRATEGY, BRAND IDENTITY, PACKAGING DESIGN, COMMUNICATIONS & ECOMMERCE

MOJO - Brand Creation

We developed a master brand strategy for MOJO as a new brand of affordable casual furniture for Australian families. From foam filled lounge chairs that can be used indoors or outdoors, to cusions for outdoor furniture, MOJO helps everyone relax and ‘enjoy the moment’.

MOJO - Brand personality

Creating an aspirational lifestyle and capturing it through a photoshoot completed with Photographer Chris Dale, enabled us to strike exactly the right tone for the MOJO brand - fashionable, relaxed and contemporary. MOJO is now a strong and growing National brand.

MOJO - Brand Creation

We developed a master brand strategy for MOJO as a new brand of affordable casual furniture for Australian families. From foam filled lounge chairs that can be used indoors or outdoors, to cusions for outdoor furniture, MOJO helps everyone relax and ‘enjoy the moment’.

MOJO - Brand personality

Creating an aspirational lifestyle and capturing it through a photoshoot completed with Photographer Chris Dale, enabled us to strike exactly the right tone for the MOJO brand - fashionable, relaxed and contemporary. MOJO is now a strong and growing National brand.