SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
 DESIGNED, BUILT, HOSTED & COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED

Nestea - RTD Iced Tea

PACKAGING DESIGN

Nestea - RTD Iced Tea

Australians struggled with the concept of cold tea as a ready to drink beverage. Traditionally hot tea was the drink of choice here, even in the Australian Summer. Our packaging design for Nestea helped change that negative perception and make iced tea part of the RTD repertoire, by using category language from the drinks category that positioned the brand as a fruity and refreshing alternative to lemonade or mineral water.
G+ GIVING BACK TO OUR COMMUNITY

Nestea - RTD Iced Tea

Australians struggled with the concept of cold tea as a ready to drink beverage. Traditionally hot tea was the drink of choice here, even in the Australian Summer. Our packaging design for Nestea helped change that negative perception and make iced tea part of the RTD repertoire, by using category language from the drinks category that positioned the brand as a fruity and refreshing alternative to lemonade or mineral water.
SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au

Nestea - RTD

Iced Tea

PACKAGING DESIGN

G+ GIVING BACK TO OUR COMMUNITY