SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
 DESIGNED, BUILT, HOSTED & COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED

STIHL

DESIGN PROJECTS - PACKAGING DESIGN AND PRODUCT STRATEGY

Stihl - Competitive Audit

Stihl - the leader in the chainsaw category briefed So to design new retail packaging for its range of accessories. As part of this process we explored the opportunity to break the range into two levels - serving Homeowners with an entry level offering and Professionals with a more advanced range.

Stihl - Brand Planning

Our approach was first to evaluate how Stihl competitors were positioned and then to identify consumer needs and map them against those competitive positionings to determine where our best opportunities were available within the two customer segments identified. This then drove things like colour, imagery and language choices in the final designs.

Stihl - Homeowner

Identifying Homeowners as a separate market from Professional operators created a natural way to segment the range and increase sales through brand entry with eventual upselling.

Stihl - Professional

Professional products with packaging featuring higher specs, black colouring and trade oriented language - are positioned as a more serious offer for those who use them every day at work.
G+ GIVING BACK TO OUR COMMUNITY
Stihl - Brand Planning Our approach was first to evaluate how Stihl competitors were positioned and then to identify consumer needs and map them against those competitive positionings to determine where our best opportunities were available within the two customer segments identified. This then drove things like colour, imagery and language choices in the final designs. Stihl - Competitive Audit Stihl - the leader in the chainsaw category briefed So to design new retail packaging for its range of accessories. As part of this process we explored the opportunity to break the range into two levels - serving Homeowners with an entry level offering and Professionals with a more advanced range. Stihl - Professional Professional products with packaging featuring higher specs, black colouring and trade oriented language - are positioned as a more serious offer for those who use them every day at work. Stihl - Homeowner Identifying Homeowners as a separate market from Professional operators created a natural way to segment the range and increase sales through brand entry with eventual upselling.
SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au

STIHL

DESIGN PROJECTS - PACKAGING DESIGN

AND PRODUCT STRATEGY

G+ GIVING BACK TO OUR COMMUNITY