SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
 DESIGNED, BUILT, HOSTED & COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED

The Crescent 

BRAND STRATEGY, BRAND IDENTITY AND PROPERTY DEVELOPMENT MARKETING

The Crescent - Brand Identity

The Crescent is one of the largest developments ever undertaken in Vietnam. Built around a crescent of water, it incorporates retail, commercial and residential precincts along with all of the infrastructure and facilities required. We developed the entire brand strategy for the development in conjunction with the developer and the team from Savills. The identity is constructed of the crescent of water flowing into a group of multi coloured dots which each represent an aspect of the development - work, live, eat, play, shop...

The Crescent - Brand Identity

Fresh, clean and premium the identity enabled the developer to communicate the unique benefits of the development supporting strong interest and conversion.

The Crescent - Website

The website has lived through several life stages, from data collection point for expressions of interest, to a consumer focused destination marketing and event site.

The Crescent Mall - Signage

The identity translated to large scale signage exceptionally well with the coloured dots providing an amazing opportuynity for internally lit signs

The Crescent - Hoardings

Because there were kilometres of hoardings we made a decision to design and digitally print them - showcasing the premium lifestyle and multi faceted orientation of the development. The statement this made about what was coming on the site created an amazing level of interest and again supported strong pre-sales.

The Crescent - Signage and Wayfinding

As the development too several years to complete we worked ona multitude of aspects - from complete brand guidelines, to signage and wayfinding and even the fly through and sales kit.
G+ GIVING BACK TO OUR COMMUNITY
SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au

The Crescent 

BRAND STRATEGY, BRAND IDENTITY AND

PROPERTY DEVELOPMENT MARKETING

The Crescent - Brand Identity

The Crescent is one of the largest developments ever undertaken in Vietnam. Built around a crescent of water, it incorporates retail, commercial and residential precincts along with all of the infrastructure and facilities required. We developed the entire brand strategy for the development in conjunction with the developer and the team from Savills. The identity is constructed of the crescent of water flowing into a group of multi coloured dots which each represent an aspect of the development - work, live, eat, play, shop...

The Crescent - Website

The website has lived through several life stages, from data collection point for expressions of interest, to a consumer focused destination marketing and event site.

The Crescent Mall - Signage

The identity translated to large scale signage exceptionally well with the coloured dots providing an amazing opportuynity for internally lit signs

The Crescent - Hoardings

Because there were kilometres of hoardings we made a decision to design and digitally print them - showcasing the premium lifestyle and multi faceted orientation of the development. The statement this made about what was coming on the site created an amazing level of interest and again supported strong pre-sales.

The Crescent - Signage and Wayfinding

As the development too several years to complete we worked ona multitude of aspects - from complete brand guidelines, to signage and wayfinding and even the fly through and sales kit.

The Crescent - Brand Identity

Fresh, clean and premium the identity enabled the developer to communicate the unique benefits of the development supporting strong interest and conversion.
G+ GIVING BACK TO OUR COMMUNITY