SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au
 DESIGNED, BUILT, HOSTED & COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED

YEO’S

DESIGN PROJECTS - PACKAGING DESIGN

Yeo’s - Visual Language

To create the new YEO’s packaging design concept we first created a new visual language for the brand. It had to be welcomed by both Asian and Western customers and communicate clearly the core values of Asian culinary expertise and authenticity of flavour.

Yeo’s - Packaging Design

The new Yeo’s packaging design is extremely adaptable with it’s strict grid which allows for consistency of food placement, callouts, typography and background treatment. A consistent background pattern enables colour coding without alteration to the core look and feel of the brand and the gradient overlay anchors the brand logo in place.
G+ GIVING BACK TO OUR COMMUNITY
Yeos - Packaging Design The new Yeos packaging design is extremely adaptable with its strict grid which allows for consistency of food placement, callouts, typography and background treatment. A consistent background pattern enables colour coding without alteration to the core look and feel of the brand and the gradient overlay anchors the brand logo in place.
SOCIAL
ADDRESS Suite 104, 370 St. Kilda Rd. Melbourne VIC 3004 Australia
COPYRIGHT © SO DESIGN AND BRANDING PTY LTD 2015 - ALL RIGHTS RESERVED
CONTACT Phone: +613 9380 7764 Email: hello@sodesign.com.au

YEO’S

DESIGN PROJECTS - PACKAGING DESIGN

Yeos - Visual Language To create the new YEOs packaging design concept we first created a new visual language for the brand. It had to be welcomed by both Asian and Western customers and communicate clearly the core values of Asian culinary expertise and authenticity of flavour. G+ GIVING BACK TO OUR COMMUNITY